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Strategic Communication

A collection of Rebecca's very best work as a Strategic Communication graduate student at American University.

None of the work is affiliated with the organizations - these were a part of university coursework.

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01

Electronic Press Kit

An EPK for The Home Depot outlining virtual, interactive DIY workshops. Includes target audience research, fact sheets and a news release.

02

Creative Brief

A TV commercial creative brief for The Home Depot to inspire family-oriented DIY projects during the pandemic.

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03

Strategic Communication Campaign

A comprehensive RPIE of a campaign created by Rebecca for the existing Fridays for Future movement.

©2022 by Rebecca Teixeira.

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